Mastering

More than just loudness...

Mastering is a post production process that involves giving a finished mix extra depth, punch, volume and clarity. It uses subtle amounts of effects such as EQ, Compression, Limiting, Clipping, Exciting, Stereo Widening and Reverb so create the finished product that goes on the record. We use high end digital plugins and analogue outboard effects to create finished masters of a commercial standard. Our mastering room was custom designed by GIK Acoustics for accurate and balanced listening. If something sounds good in our mastering room, we can be confident it will sound good on other systems.. We can use mid-side processing to fix elements in a bad mix although our preference would be to fix the elements in the mix itself. In this nuclear loudness race of modern times it is truly an art form in itself to acheive loud, clear, wide and fat masters while retaining the integrity of the mix and keeping the sound punchy. We can also add in UPC and IRSC codes and master specifically for iTunes.